February 17, 2016
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What I Learned From My Experience With Apple’s Customer Care

I’m a Mac user—nay, a Mac lover. They’ve done an exceptional job of not only gaining customers, but creating disciples, witnesses to their products’ user-friendliness. I’m guilty of the occasional light-hearted jab at a couple of my PC-using team members. The joke always being, when they’re having issues with any of their non-Mac “devices,” that they should just get a Mac. Because Macs simply don’t have problems. The problem with that thinking–that Macs don’t have problems–is that this particular Mac user is having a problem. And that’s a problem. I remember, while reading the book Steve Jobs (can you guess what […]